my storyline

Trained in the theatre as an actor + director, I've led dozens of workshops locally and internationally for children + adults mixing elements of story + performance, strategy + design.

In 2004, I was awarded an interdisciplinary Masters Degree from The Gallatin School of Individualized Study at New York University with an emphasis on Digital Storytelling, Performance + Technology Studies. 

Since then, I've worked closely with Jason Franzen and More Simple to provide design + brand solutions to hundreds of new ventures, primarily in the mobile app space.

Through More Simple, I became Senior Editor of select publishing titles including the Streamline Certified series, which teaches communication skills for modern times.

In 2009, our publishing company, First F15teen published Treehouse, a provocative love story told across a series of five mobile apps, recognized by The Johns Hopkins Guide to New Media.

In 2016, I launched Storylines Expressive Media; a modern consulting company designed to help people transform their lives using a wide spectrum of storytelling.

My work is driven by empathy + storytelling, performance + design, while bending time.

My ideal day is sitting with my family and a group of like-minded ne'er-do-wells telling stories and tasting wine in front of a fire, while sampling a wide variety of extra virgin olive oils, world-class cheese, and home-baked bread.   


Joseph Alan Wachs

Joe Wachs (aka #FlowerBoxJoe) holds an MA from NYU in Performance & Technology Studies with an emphasis on digital storytelling and a BA from Lewis & Clark College in Theatre Philosophy and Native-American Poetry. He is editor of the Streamline Series: Less & More and Said & Done by Jason Franzen, published by First F15teen, where Joe is co-publisher. Joe is co-creator of Treehouse, a serialized mobile-app recognized by The Johns Hopkins Guide to New Media and a creativity coach who uses a modern approach to storytelling to help people transform their lives. Joe lives with his brilliant wife and dynamite kid in Maplewood, NJ.