My Storyline

Born on the East coast, raised in the West — my life has followed a series of dots leading me to Maplewood, a secret enclave just west of NYC where the trees take your breath away, and the people breathe life into a vibrant community.

For over 30 years, I've helped some of the largest and smallest companies in the world bring innovative concepts to life using storytelling, performance, publishing, design, and mobile; exciting, provocative, and innovative projects with some of the best minds across disciplines. 

I've also worked extensively with children and adults mixing and mashing elements of theatre, digital narrative, and new media to connect people across distance for art and business. 

I created Storylines as a vehicle to bring the art and craft of storytelling to people of all ages and all walks of life; in schools, in the workplace, and around the world. My work is driven by empathy and the power of stories to transform people's lives. I firmly believe stories have therapeutic value worthy of formal scientific study, incorporation into educational pedagogy for STEAM, as well as corporate and government policy.

To me, the fundamental core components of a story sit in a place where rational, analytic thought is tightly knotted together with empathy and imagination. When people work together to untangle these knots, they create profound connections yielding measurable, lasting results. Under the right circumstances, these results can support profound transformational growth for people both personally and professionally. 

This year, I'm taking my approach to Nairobi, Kenya to participate in The 4th Annual JENGA Conference for The East African Network on Global Mental Health to share how storytelling contributes to Body-Mind Well-Being.

Storylines Connect
Maplewood, USA

Joseph Alan Wachs
Founder + Director


Joe Wachs holds an MA from New York University in Performance + Technology with an emphasis on Digital Storytelling and a BA in Theatre Philosophy & American Poetry from Lewis & Clark College in Portland, Oregon. He lives with his brilliant wife and dynamite kid in Maplewood, NJ.