my storyline

For over 30 years I've worked with children + adults mixing elements of performance, business, and new media design to connect people and ideas.

In 2004, I was awarded an interdisciplinary Masters Degree from The Gallatin School at New York University with an emphasis on Digital Storytelling, Performance, and Technology Studies. 

Most recently, I worked with More Simple to provide design and messaging to hundreds of new business ventures through storytelling.

With More Simple, I launched First F15teen and became editor of the Streamline Certified series of modern communications books.

In 2009, First F15teen published Treehouse, a love story told across five mobile apps, referenced in the Johns Hopkins Guide to New Media as an example of a modern email-based narrative.


Part creativity coach, part executive coach, I teach people the importance of knowing your storyline; how to define, design, and master your storyline to support authentic connections, purpose, and direction. 

Last year, I had the honor of bringing my approach to Nairobi, Kenya to participate in The 4th Annual JENGA Conference for The East African Network on Global Mental Health to discuss the intrinsic therapeutic value of storytelling to a consortium of clinical therapists from six countries.

In doing so, my work was validated: Knowing your storyline creates purpose and direction in everything you do. 

What’s your storyline?

Joseph Alan Wachs
Storylines x-Media
Storylines. Make connections.


Joe Wachs holds an MA from New York University in Performance and Technology with an emphasis on Digital Storytelling and a BA in Theatre Philosophy & American Poetry from Lewis & Clark College in Portland, Oregon. He lives with his brilliant wife and dynamite kid in Maplewood, NJ.