My Storyline

Born on the East coast, raised in the West — my life has followed a series of dots leading me to Maplewood, USA, a secret enclave just west of NYC where the trees take your breath away, and the people breathe life into a vibrant community.

For over 30 years, I've helped some of the largest and smallest companies in the world bring innovative concepts to life using methods based in storytelling, performance, publishing, design, and mobile; exciting, provocative, and innovative projects with some of the best minds across disciplines. 

I've also worked extensively with children and adults mixing and mashing elements of theatre, digital narrative, and new media to connect people across distance for art and business; for example, using the Abeline Network to support a cultural exchange between NYU and The University of Tel Aviv, among many other initiatives. 

I created Storylines as a vehicle to teach and preach how storytelling-related learning experiences have magical power and therapeutic value to people of all ages and all walks of life; in schools, in the workplace, and around the world.

To me, storytelling sits in a place where rational, analytic thought is knotted together with creative imagination. When we work together to untangle the meaning of stories, we create unbreakable bonds and lasting unity through empathy and understanding. 

Storylines Connect
Maplewood, USA

Joseph Alan Wachs
Founder + Director


Joe Wachs holds an MA from New York University in Performance + Technology with an emphasis on Digital Storytelling and a BA in Theatre Philosophy & American Poetry from Lewis & Clark College in Portland, Oregon. He lives with his brilliant wife and dynamite kid in Maplewood, NJ.