For over 30 years, I’ve worked extensively with children and adults mixing and mashing design, performance, and publishing to connect people and ideas for art + business.

I’m a bold thinker, an imaginative poet; a mediator, facilitator, a provocateur, a raconteur. 

In 1990, I lived overseas as a resident artist and director at The LaMaMa D'Umbria International center for art and performance just outside of Spoleto, Italy, and I started a theatre company in Foligno, Italy. 

In 1991, I was the co-owner and resident producer for The Howling Frog Performance Café in Portland, Oregon where I produced over 100 events in a two-year period of time; theatre, film, dance, art. 

In 2004, I wrote and produced [Dimension], a multilinear stage play addressing the impact of digital technology on society and the bold attempt to stage Hamlet on the International Space Station, connecting the past to the future. 

From 2005 to 2007, I collaborated in a series of storytelling performances simultaneously broadcast in New York and Tel Aviv (among other locations) using the Abilene Network via Internet2, an advanced evolutionary-class network service owned and led by the U.S. research and education community. 

In 2009, I co-created Treehouse; a serialized, non-linear email love story published across five mobile apps, elegantly designed by Jason Franzen. The project was recognized by The Johns Hopkins Guide to New Media as an example of progressive narrative structure. 

Subsequently, we created First F15teen, a boutique publishing imprint to produce specialty projects in print, digital, and the unknown.

I've also worked at Chevron, The Federal Reserve, Foote, Cohn, and Belding, The Audubon Society, Research Now, and e-Rewards. I've developed business for Mattel, Hasbro, United Health Care, and Texas Instruments and countless new venture start-ups in the world of mobile design and strategy.  

Through my work with More Simple and Streamline Certified, I've been instrumental in streamlining brand messages into formidable stories with our work always striving to remain austere and contemporary.  

In 2016, I created Storylines, an interdisciplinary studio operating at the intersection of performance, new media, and storytelling to provide a vehicle for original content, creativity coaching, and workshops for professional development.

My forthcoming book is a primer on how to use storytelling, new digital technologies and the expressive arts to make lasting change and profound connections in your life.

The Transformative Power of Storytelling

Last year, I had the honor of bringing my approach to Nairobi, Kenya to participate in The 4th Annual JENGA Conference for The East African Network on Global Mental Health to share how therapeutic storytelling contributes to Body-Mind Well-Being.

My workshops are designed to help people master their storyline; I teach tangible skills to support confidence and group unity to people of all ages and all walks of life, locally, nationally, and around the world — 

What’s your storyline?

Joe Wachs holds an MA from New York University in Performance and Technology with an emphasis on Digital Storytelling and a BA in Theatre Philosophy & American Poetry from Lewis & Clark College in Portland, Oregon. He lives with his brilliant wife and dynamite kid in Maplewood, NJ.

Joseph Alan Wachs | Creator
Storylines Expressive Media
Master Your Storyline ™